India Tops Again In Nielsen Consumer Confidence Index, Beating USBusiness News

November 04, 2015 11:51

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India has again topped in the Nielsen Consumer Confidence Index that is a quarterly ranking of 60 markets. The US posted big leap and confidence levels rise in two of the three parts of the countries in Europe.

Consumer confidence steeped down in eight out of 14 markets in the Asia-Pacific. Declines are steep in Taiwan, Malaysia and Hong Kong. Singapore stood 12th in the latest survey carried between 10 August 2015 and 4 September 2015 among over 30,000 online respondents.

Increase in consumer confidence was observed in 29 of 60 markets, as per the measurement by Nielsen. Highest among the markets was India with a score of 131, followed by the US with a score of 119, the Philippines with 117, and Indonesia with 116.

All that is measured under the Nielsen Consumer Confidence Index is the perception of personal finances, local job prospects besides and immediate spending intentions. The baseline is 100 and the Consumer confidence levels above from the baseline indicate degrees of optimism, while the Consumer confidence levels below from the baseline indicate pessimism.

On the whole the Global consumer confidence rose to 99 in the third quarter, increasing three index points. This is highest level since 2006.

The Demand Institute president and Nielsen senior vice-president Louise Keely said, “Globally, this continues to be a period of economic uncertainty and thus mixed confidence trends. Despite some mixed economic signals from the US, consumer confidence has strengthened and consumer spending is driving the economy."


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