(Image source from: content.timesjobs.com)

The coronavirus pandemic disrupted the lives of the people and all the fields are shattered badly. The players of edtech continued to bag better opportunities as they are working with the students and teachers online. More than a dozen edtech players from India made it to the global markets in the segments of K-12, co-curricular and higher education. All the companies expanded their market globally and it is in USA mostly. USA is preferred because of the addressable market and the parents in the country are ready to spend much on online education. A recent study told that half of the Indian parents are ready to spend less than 65 USD per month on the tutions and the foreigners are ready to spend more than 75 USD per month on the same.

Because of this, the Indian edtech companies have been picking up international markets and are spreading their wings. They also earned big amount of money through the international markets. It all depends on the teacher, the methodologies and the quality of content along with the interface and the course price. More than 50 percent of the foreign students are now taking up online tutions. Mathematics, online co-curricular activities and coding are the subjects that are in huge demand.

The foreign learners are spending close to 1.7 hours per week on co-curricular activities and Indians are spending 2 hours per week. The Indian startups are also joining hands with foreign teachers and tutors for better comfort and quality of teaching. There are 3500 edtech start-ups in India. Marketing is the other important aspect in reaching the parents. Several studies told that online learning will continue to increase every year and the global edtech market is expected to touch 105 billion USD by the year 2021. Indians are proving that they are leaders in edtech market too.

By Siva Kumar