(Image source from: Travel Span)

Santa Monica:
Santa Monica Travel & Tourism (SMTT), a private, non-profit corporation and the official destination marketing organization funded by the city of Santa Monica’s general fund and the Tourism Marketing District assessment, has assigned Sartha Global Marketing as its representative office in India.  

Sartha Global Marketing is a tourism Marketing Representation, Destination branding and Public Relations company with the objective to provide integrated sales & marketing solutions and consultancy for organizations wanting to do business in India. The focus business segments being tourism, hospitality, aviation and trade/convention bureaus.

Speaking on this collaboration, Misti Kerns, President & CEO, SMTT, states, “We are very excited to enter the Indian market via our representative office with Sartha Global Marketing. Santa Monica is a very walk-able city and an ideal location for travelers to use as a base for a Southern California visit. Our restaurants, cafes and the shopping options not only attract the tourists visiting LA but also the celebrities from Hollywood. With its proximity to Los Angeles International Airport and year-round excellent weather, it is no surprise that National Geographic named Santa Monica one of the Top Ten Beach Cities in the World”.

The Sartha Global Marketing has been tasked to implement ongoing Public Relations and travel trade programme to educate potential travelers, thereby drawing a large number of Indian visitors to Santa Monica.   

SMTT, is Los Angeles beach city, a seaside town with all the culture, events and urban amenities of metropolis. Its natural beauty, award winning dining peerless hotel collection and famed shopping options creates a genuinely unforgettable seaside destination.   

By Sowmya Sangam