(Image source from: thestar.com.my)

Uber Eats share within food delivery industry is overtaking competitors. It has become most favorite on-demand food delivery service in Texas and proceeds to grow, according to Second Measure, a California-based firm that analyzes credit and debit card transactions from millions of Customers in the United States.

In Austin, as of April Uber Eats had 46.7 percent of the food delivery market share, climbing more than 15 percentage points since August, says Second Measure.

Uber Eats, throughout the state market share at the same time as well rose about 15 percentage points to 42.3 percent. DoorDash and Grubhub, Uber Eats closest rival in Texas, has seen its market share hold at 34 percent and 3 percentage points from August to April respectively.

Uber Eats popularity throughout Texas can be attributed to Uber's operation in a hub for the company's south region Austin.

Approximately 90 people are employed by Uber's Austin office, about a dozen of them on the Eats team and are accountable for much of the company's business in Texas and few surrounding states.

"We want to make Uber Eats something that is an everyday product for people. It needs to be something convenient and reliable," said Phillip Santoro, an Uber Eats general manager for the Austin and Dallas markets. "We're focused on building strong relationships with restaurants and our delivery partners. We've been able to do that well in Texas."

In Houston, San Antonio, Dallas, and El Paso, Uber Eats hold the largest market share in addition to Austin.

Uber added more than 3,400 restaurants in Texas to its lineup in past year, says the company, more than 8,000 restaurants throughout the state. Since last June, the Uber Eats team has added more than 430 Austin-area restaurants.

Utpal Dholakia, a consumer behavior and e-commerce expert at Rice University, said Uber Eats has an advantage because of many of its drivers that are also signed on to Uber's ride-hailing service double as delivery drivers.

Other competitors, Dholakia said, have had to build their driver base more incrementally.

Uber's brand is "already well-known to consumers", Dholakia said. "Uber Eats has been able to sign on a greater number of restaurants in many markets, giving consumers more choices to order from, and as a result, greater value."

By Sowmya Sangam