(Image source from: Sky News)

Houston mayor Sylvester Turner has pushed back against the opening of a "robot brothel" in the city, where punters could pay $60 for sex with a life-like doll.

Mayor said the brothel is "not the sort of business" people wanted in the city, after the plans sparked a furore among residents and community groups.

The "love dolls brothel" is an idea of Yuval Gavriel, the owner of Canada-based KinkySdollS.

The brothel, which lets customers to "try before you buy," already is being run by Gavriel in Toronto.

The dolls, which are made from silicon and heat up, are priced between $2,000 and $5000.

Preferring to use the word "warehouse" instead of brothel, Gavriel told the Washington Examiner that he aims to set up 10 other outlets across the United States by 2020.

Gavriel told the newspaper that he runs a "showroom" that allows people to rent dolls, test them on the premises, and make up one's mind whether to buy one.

"It's not the sort of business that we advertise for, or we seek to attract," Mayor Turner said. "Or quite frankly, from my point of view, the sort of business that I want in the city of Houston."

The mayor assured to look into the town's regulations to ensure public health and safety was protected.

"I'm not trying to be the moral police, but I am charged with the health and safety of the people in our city," Turner said.

"And I do want to make sure that an ordinance that came into existence in the 1990s is applicable to things that are taking place today."

A change.org petition started by Elijah Rising, a local anti-sex trafficking charity, has garnered 9,000 signatures.

The charity said the brothels would "create an expansion of the already dehumanized act of sex buying".

Sex dolls as well operate in European countries such as France and Germany.

The robot brothels, which will feature on-site, short-term private rentals, are permitted because there is no regulation of them under the U.S. law.

By Sowmya Sangam