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Customers can now subscribe to cars for a period of 12, 18, 24, 30,36,42, and 48 months.

Exciting news to all Suzuki subscribers! Maruti Suzuki on Friday launched a car rental program with a subscription. The rental program has been launched in collaboration with Myles Automotive technologies.

The rental plan has been launched in the cities of Hyderabad and Pune for now.

The program offers solutions to anyone who is looking to own a car without purchasing it. Once the subscription tenure is over, the customer can opt for the buyback option.

Customers who will opt for this subscription program will have to pay an all-inclusive monthly subscription charge starting Rs. 17,600 for Swift LXI in Pune and Rs. 18,350 in Hyderabad including taxes with no down payment.

Customers can choose to subscribe to the brand new Suzuki cars for a period of 12, 18, 24, 30, 36, 42, and 48 months.

Executive Director for Marketing and Sales at Maruti Suzuki India, Shashank Shrivastava said that many customers are eager to shift from public transport and shared mobility solutions to personal cars in this changing market dynamics.

He stated that customers want mobility solutions that are easy on the pocket and also those which do not involve long term financial commitment.

Suzuki’s car rental program is named as ‘Maruthi Suzuki Subscribe’. The programs aim is to address the growing needs of the customers without making the plans heavy on the customers’ pockets.

The company is confident that this new service will not only benefit existing customers but will also lure more people into the Suzuki’s market.

Shrivastava added that the company’s new scheme for renting a brand new Suzuki car will also be embraced by the millennials who frequently look forward to upgrading to the latest cars with flexible tenure options as low as 12 months.

This brand new initiative which is a pioneer in the automobile industry also comes with features such as zero down payment, complete car maintenance, car insurance for a year, 24 x 7 road support, and no resale risk.

Maruti Suzuki’s partner in this initiative Myles will take care of the vehicle maintenance, insurance coverage, on road support and assistance through Maruti Suzuki’s dealer channel.

This decision from Maruti Suzuki will likely compete with the existing car rental programs like Zoom cars, Reva and others who rent the cars on hourly basis by charging security amount before handing over the car.

Maruti Suzuki Subscribe is a viable option to everyone who is looking to rent a car for a longer period of time.

By Gayatri Yellayi