(Image source from: Businesstoday.in)
Apple has taken an unexpected jab at some of Google's most popular tools, advising iPhone and Mac owners to be cautious about using Chrome and the Google app. The company is framing this alert around user privacy, stating that Google's tools allow for tracking methods that can’t be disabled. In contrast, Apple is promoting Safari as a safer choice for those wanting to keep their online identity private. The latest message emphasizes fingerprinting, a type of tracking that has quietly come back into focus this year. Apple explains that this method collects unrelated information from your device to build a unique profile that advertisers can follow throughout the internet. Unlike cookies, which at least offer an opt-out option, fingerprinting does not provide users with a way to opt-out. Apple argues that this aspect makes the practice particularly troubling, especially since Google has changed its earlier stance on banning it.
In the explanation, Apple points out how Safari works against this type of tracking. The company states that "Safari aims to stop advertisers and websites from using the unique features of your device to make a 'fingerprint' to track you." It also mentions that Safari presents a simplified version of your system, allowing many devices to appear identical to trackers, making it hard to identify any one user. Firefox has adopted a similar strategy, indicating that this is becoming a wider trend in the industry. Apple is also highlighting other safety features included in Safari, such as advanced tracking prevention powered by AI, more robust private browsing tools, and protections against apps or websites trying to determine your location. Apple believes that Chrome lacks in all these aspects. To soften the criticism, the company assures users that Safari works well with Google Docs, Sheets, and Slides, suggesting that you don’t need Chrome to use Google's office applications.
However, the warning extends beyond Chrome. Apple notes that many individuals still find themselves in Google's ecosystem because Safari uses Google as the default search engine. On mobile devices, every Google search page includes a bright link promoting users to switch to the Google app with one tap. Apple claims that this app collects even more personal data than Chrome and that the privacy issues are similar. In summary, Apple’s message is straightforward: if you want to browse privately, avoid tapping that blue "Try app" option. Despite these warnings, Chrome still has billions of users worldwide. Many seem unfazed by extensive tracking, and Apple understands that ultimately, people will choose whichever browser they prefer. The company's goal seems to ensure users know what they are agreeing to, especially on the iPhone, where privacy has become one of Apple’s strongest selling points.
Ultimately, the decision to switch browsers is a personal choice. But if Apple’s warning makes one thing clear, it’s that the company wants iPhone and Mac users to carefully consider before casually using the Chrome app.
